01 / For companies
Build the thesis the market can't ignore.
Positioning, go-to-market, fundraising strategy, and the narrative that carries a round. We help operators walk into every room already three moves ahead.
STRATEGY THAT MOVES✦LONDON · NEW YORK✦EST. MMXXIV✦SELECTIVE BY DESIGN✦FOR THE AMBITIOUS✦CAPITAL · NARRATIVE · POSITION✦STRATEGY THAT MOVES✦LONDON · NEW YORK✦EST. MMXXIV✦SELECTIVE BY DESIGN✦FOR THE AMBITIOUS✦CAPITAL · NARRATIVE · POSITION✦STRATEGY THAT MOVES✦LONDON · NEW YORK✦EST. MMXXIV✦SELECTIVE BY DESIGN✦FOR THE AMBITIOUS✦CAPITAL · NARRATIVE · POSITION✦
STRATEGY FOR THE COMPANIES AND FUNDS SHAPING WHAT'S NEXT
We turn momentum
into direction.
Pinwheel Capital is a strategy practice for ambitious companies and the investors backing them. We take the raw force of a market — capital, conviction, timing — and translate it into the decisions, narratives and moves that compound.
(01)
Pinwheel Capital
Strategy · Capital · Narrative
PWC · 2026FIG. 01 — SPECTRUM
LONDON · —— ——Explore →
THE THESIS
Most strategy dies in a deck. Ours moves.
Markets don't reward the best idea. They reward the one that's positioned, timed, and told with enough clarity that capital wants to move toward it.
We exist to close the gap between a strong thesis and a decision someone can act on — and we leave the room with sharper conviction, a tighter story, and a clear next move.
StrategyCapitalNarrativePositionConvictionTimingStrategyCapitalNarrativePositionConvictionTimingStrategyCapitalNarrativePositionConvictionTiming
WHAT WE DO
One practice. Two sides of the same table.
02 / For venture & investors
See further, decide faster, back with conviction.
Thesis development, market mapping, diligence support, portfolio strategy and LP narrative. We help funds turn a point of view into a position.
THE APPROACH
Embedded, not outsourced.
01 /
We start with the bet.
Before tactics, we get brutally clear on the single decision that matters most.
02 /
We build the argument.
We pressure-test every assumption until the logic holds in a room full of skeptics.
03 /
We make it move.
We package the work so it travels — to a board, an IC, an LP, a round.
CAPABILITIES
From raw thesis to the room where it lands.
01
Strategy & positioning
Market mapping, competitive framing, go-to-market, the wedge that wins.
02
Capital & fundraising strategy
Round strategy, investor targeting, the narrative arc of a raise, IC and LP readiness.
03
Narrative & deck design
Our design team turns the thinking into pitch decks, memos and visual narratives built to be remembered, not just read.
StrategyCapitalNarrativePositionConvictionTimingStrategyCapitalNarrativePositionConvictionTimingStrategyCapitalNarrativePositionConvictionTiming
THE PARTNERS
Two disciplines. One conviction.
The argument and the craft that carries it — at the same table.
01 / PARTNER
Grégoire Cochet
FOUNDING PARTNER — STRATEGY
ESCP Business School
Grégoire builds the argument. A career spent in the rooms where capital gets allocated — across strategy and investment — he sharpens a thesis until it holds under pressure. He leads market mapping, fundraising strategy, and the logic that makes a bet defensible.
02 / PARTNER
Pierre Redier
PARTNER — DESIGN & NARRATIVE
LISAA
Pierre makes it land. A designer and studio founder, he turns dense strategy into pitch decks, memos and visual narratives that look as serious as the bet behind them. He leads the craft that makes the thinking move.
PROOF
Trusted at the tables where decisions get made.
€0M+
capital strategy supported
0
companies & funds advised
0
rounds in the room for
NORTHSTARMERIDIANAXIOM VCFIELD/WORKHALOPARALLEL
“They walked into the room with us and rewrote what we thought the round was about. Conviction we didn't know we had — on paper.”
If you're making a move that matters, make it with the full picture.
Whether you're raising, scaling, repositioning, or deploying — the conversation usually changes how you see the next decision.
Start a conversationSELECTIVE BY DESIGN — A SMALL NUMBER OF ENGAGEMENTS AT A TIME